Business Diplomacy · Soft Landing · Go-to-Market
From Mexico City to Austin to Toronto, we combine market intelligence, strategic relationships and on-the-ground execution, so you enter with a plan, a network and partners who know the terrain.
In 1497, commissioned by Henry VII, King of England, Giovanni Caboto made the earliest known European exploration of coastal North America since the Norse. Today, we help organizations from around the world make their own crossing into North America.
What we do
We build the relationships that earn trust and open doors with the corporations, institutions and industry leaders that shape your market, including through 1497 Envoy Missions, our business and investment delegations.
We set up your local presence: operating partners, professional advisers and the practical arrangements to start doing business.
We turn market intelligence into a plan, and the plan into qualified meetings, partners and first clients.
Our approach
Every engagement starts with market intelligence and a North American blueprint, before you commit significant resources. From there, you engage us for the stages your expansion needs.
Understand the opportunity.
Commercial landscape, competitors, market size, regulation and the stakeholders who matter, so you know where and how to compete.
Deliverable: Market Intelligence ReportDefine the path.
Entry strategy, operating model, target customers and partners, geographic priorities, resource plan and timeline.
Deliverable: North American Strategic BlueprintEstablish a presence.
Local operating partners, introductions to legal, tax and accounting advisers, and the first commercial opportunities.
Outcome: a credible local presenceBuild the relationships.
Executive introductions, institutional partnerships, industry associations, roundtables and long-term relationship stewardship, with delegations delivered through 1497 Envoy Missions. Not sales or PR: shared interests and reciprocal value.
Outcome: trust, access and credibilityUnlock growth.
Joint-venture and alliance partners, strategic corporate relationships, and a growth-capital strategy with introductions to appropriate partners.
Outcome: partners aligned with your objectivesWe help companies become part of the market, rather than simply sell into it.
Current programs
Each program runs on its own client-branded page, with a dedicated meeting desk, shared resources and qualified introductions.
A virtual trade mission with PROCOMER connecting four Costa Rican engineering and design firms with Canadian architecture and engineering companies.
Visit the program page →Bringing Enrique García & Asociados, 40 years in owner's representation and project management, to industrial and corporate owners in Texas and Canada.
Visit the program page →Business and investment delegations, in person or virtual, that put your leadership in the room with the customers, partners and institutions that matter. For companies, trade promotion agencies and industry groups: program design, outreach, curated meetings and follow-up.
Industries
Real estate, technology and wellness increasingly intersect in how people live, work and build businesses. We work across all three.
Real estate, development and construction.
Innovation, infrastructure and digital transformation.
The business of health, performance and quality of life.
Established companies, typically with more than US$10 million in annual revenue in their home market, ready to enter the United States, Mexico or Canada, or to build a North American presence.
Through 1497 Envoy Missions, we design and run business and investment delegations for trade promotion agencies, chambers and industry groups bringing their companies to North America.
Our North American platform
Austin is our headquarters. Mexico City and Toronto are supported by established local partners and representatives.
Mexico & Latin America market access
Headquarters · U.S. market access
Canadian market access
Mexico City · Austin · Toronto. Three complementary markets, one coordinated expansion platform.
Founder
JC has built a career in business diplomacy, cross-border advisory, and creative long-term thinking regarding private capital, digital innovation, and global markets.
He is the founder of 1497 Partners, an international advisory firm that helps businesses and private investors navigate new markets through market intelligence, soft-landing, go-to-market strategy, and investment in the technology, real estate development, and wellness sectors in North America. JC is also a guest lecturer at the Center for Global Business of the McCombs School of Business at The University of Texas at Austin.
As a Foreign Commercial Officer at the U.S. Embassy in Mexico City, he advanced U.S. interests in technology and innovation while helping dozens of U.S. tech companies gain market access in Mexico. In his transition to the private sector, he continued to advise on U.S.–Mexico business and investment opportunities alongside former U.S. Ambassador Antonio O. Garza. Next, he supported Latin American market entry for Lockheed Martin's defense technology solutions. Additionally, he helped shape a B2B strategy through market intelligence and senior client relationships for América Móvil, parent company of Telcel, Telmex, and Claro. He is a sought-after speaker on digital transformation, global markets, and business innovation.
JC holds an MSc in Information Systems Management and Innovation from the London School of Economics, and a BA in Business and International Business from ITAM in Mexico City.
Start a conversation
A short introductory call to understand your company, your target market and your timeline. We reply within two business days.
We'll reply to within two business days to arrange an introductory call.
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